Digital Marketing Program Lebanon

Digital Marketing Program

Master digital marketing with ETC Lebanon. Learn SEO, content creation, Google Ads, email campaigns, and social media management in one comprehensive course.

Duration: 20 hours (10 sessions)

Teaching Methodology: Hands-on

Course Schedule: Schedule

Fees $300

Course Mode: Blended Face-to-face or online via Zoom

Go to Contact US page Email Us. Chat on WhatsApp. Add to Waiting List under Digital Marketing

Course Description

The Digital Marketing Program at ETC is a practical, hands-on course designed to equip you with the essential tools and strategies to succeed in the modern digital landscape. Whether you're looking to boost your business, start a freelancing career, or enhance your marketing skills, this course covers it all. You’ll explore key areas such as SEO, content creation, Google Ads, email marketing, and social media management. By the end of the course, you’ll be able to plan, execute, and measure marketing campaigns that drive real results.

Frequently Asked Questions

Do I need prior marketing experience to join?
No, this course is beginner-friendly and covers foundational to advanced topics in a practical way.

Will I receive a certificate?
Yes, upon completion you will receive a certificate from ETC Expertise Training Center. ETC is a training organization licensed by the Ministry of Education.

COURSE OUTLINE

  1. Chapter 1: Introduction to Digital Marketing
    • What is Digital Marketing?
    • Core Components
    • Benefits
    • Funnel
    • Strategy Framework
    • Trends & Future
  2. Chapter 2: Understanding Your Audience
    • Target audience
    • Buyer Personas
    • Customer Journey
    • Research & Segmentation
    • Personalization
  3. Chapter 3: SEO Fundamentals
    • Search Engines
    • On/Off Page SEO
    • Technical SEO
    • Keyword Research
  4. Chapter 4: Google Ads Fundamentals
    • Campaigns, Ad Groups
    • Types, Keywords
    • Bidding, Budgeting
    • Quality Score
  5. Chapter 5: Content Marketing
    • Content Types
    • Strategy
    • Distribution
    • Calendar & Workflow
  6. Chapter 6: Social Media Marketing
    • Platform Strengths
    • Strategy
    • Engagement
    • Analytics
  7. Chapter 7: Social Media Advertising
    • Objectives
    • Ad Formats
    • A/B Testing
    • Retargeting
  8. Chapter 8: Email Marketing
    • Campaigns
    • Segmentation
    • Automation
    • Analytics
  9. Chapter 9: Analytics and Measurements
    • KPIs
    • GA4
    • Conversion Tracking
  10. Chapter 10: Build Your Portfolio + Final Project
    • Freelancing
    • Sample Work
    • Design Tips
    • Client Attraction